Bo-Berry Brand Identity
Streamlined design for a new product category.
The Bojangles Bo-Berry® brand was due for a logo design to create brand recognition. I explored the direction of new products including, but not limited to, Bo-Berry Biscuits, Bo-Berry Cookies, Bo-Berry Milkshakes, Bo-Berry Waffles and Bo-Berry Cobbler.
As Principal Designer, I led the logo redesign, art direction/food styling in the photography and final designs of creative assets such as window clings, in-store menu POP and digital assets.
Client / Bojangles
Role / Designer / Art Director
Year / Winter 2023
Role / Designer / Art Director
Year / Winter 2023
In the on-air TV commercial spots, I art directed the videography and food styling.
In POP and digital marketing, I both designed and art directed numerous elements with our team of designers.
