Bojangles Bo Bites
Design for a new product launch.
As the Bojangles brand started to compete in the fast-food boneless chicken market, they steered into the "nugget" category.
As Principal Designer, I led the logo lockup design, art direction/food styling in the photography and final designs of creative assets such as window clings, in-store menu POP and digital assets.
Client / Bojangles
Role / Designer / Art Director
Year / Fall 2024
Role / Designer / Art Director
Year / Fall 2024
In our on-air TV commercial spots, I art directed the videography and food styling for all shots.
In POP and digital marketing, I both designed and art directed numerous elements with our team of designers.
