Boojangles
A scary-good time for a new product launch at Halloween.
Bojangles new Bo Bites launched during spooky-season and we partnered with Lequire to create a memorable experience for guests.
As Principal Designer, I was given the concept to wrap an entire spooky haunted house store for Halloween. I designed a template for the store and "built" an old, wooden, spider-web building that is falling down with nods to "Something Scary Good is Here" and "Beware the Bites."
Client / Bojangles
Role / Designer / Art Director
Year / Fall 2024
Role / Designer / Art Director
Year / Fall 2024
Shown here is the technical building wrap that I created both the template and design.
See video below for Boojangles scary Bo Bites official launch video at the wrapped store. (video credit goes to Lequire)
